Quick confession: Growing up, I hated Halloween.

In fact, I hated anything that was spooky or horrifying. And I still do.

But I stepped out of my comfort zone last year and hosted my first Halloween party. 🎃

My partner Philip and I got engaged in early October, and we figured instead of telling all our friends separately, we could just host a party and make a big announcement.

So we dressed up as spooky bride + groom 👰‍♀️🤵‍♂️, and I got to show off my new diamond ring. 💍😆

That's ☝️ how I started to hate Halloween a little less. 😅

Anyway - I'm actually writing this email to share something way more spooky than most Halloween stories.

I gave an interview last week, and this was one of the questions:

Alright, full honesty: Do YOU want to write 30-45 articles per month?!

Quantity vs. quality is a never-ending debate on content platforms: Should you publish less but make sure your work is great, or should you churn out content until you feel drained and burnt out? ☠️

Here's the truth: If you throw loads of spaghetti on the wall, some of it may stick. 🍝

Aka, if you publish 40+ articles per month on Medium, some might perform well.

But do you really want to play that game?

Do you want to constantly worry about producing more? Forever?

I don't.

And the truth is, it's not a sustainable business model anyway.

I want to write stories I care about.

I don't want to force myself to publish new content every single day if I don't have anything meaningful to say.

In fact, this is what I feel like when I see someone publishing new articles daily without adding something new, interesting, or useful to the conversation:

The good news is, you don't have to be loud.

Medium's latest distribution update (called "Boost") rewards quality over quantity.

With Boosting, you can publish fewer pieces and reach a bigger audience through internal distribution.

If you could decide between writing only a few pieces per month that truly matter to you vs. writing a new piece every single day - what would you choose?

If you're team "quality over quantity," keep an eye on your inbox this week. 📨

In just a few days, I'll send you an invite to a training where I'll teach how to grow your audience + income by writing stories you care about instead of just throwing spaghetti at the wall. 🍝 👻

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That's it Reader, I'm off to decorate the apartment for this year's Halloween party - I'll be back in your inbox very soon. 🎃👋

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Big love from my screen to yours,
Sinem