Hey Reader, Over the last 4 years, I've worked with thousands of writers, and one question I see beginners share all the time is this: What should I even write about?! There are many ways to decide what to write about, but I'll share a simple one today: Write what you care about. One of the wonderful writers I got to work with this year is Melon Dash, an adult swimming instructor. I was lucky to meet Melon in person back in June and have a deep conversation about her work and what writing...
9 days ago • 1 min read
It's sad story time, Reader.. my friend canceled on me last Friday, and I was too lazy to make new plans. My fiancé Philip has been on a long walk (his newest obsession), so I was alone at home. And guess what a writer with no plans does on a Friday evening?! I wrote newsletters! My ✨creative juices✨ were flowing and I wrote three newsletters for you. Sent one on Friday. One is scheduled for later this week. And the third was supposed to be sent.. today. Except, it's gone. When I opened...
11 days ago • 1 min read
Hey Reader, I had a lot of interesting conversations about viral content this week: Is it good? Bad? Necessary? There's a lot to say on the topic, but I realized that the biggest question we should address is on the human side, not on platforms and algorithms. I just recorded a short video to explain why some pieces of content go viral and others flop (based on human behavior). Watch Now Let me know what you think about this concept by replying to this email. I'd love to dig deeper into this...
15 days ago • 1 min read
Hey Reader, I hate to gossip, but there's one type of person I really can't stand.. It's the person who always knows better but never does better. The person saying, If I were you, I'd do.. The funny thing about these people is they always judge but never step into the arena. They only complain from the sidelines. But that's not the real problem. The problem is that they discourage those who want to take action. When you feel like you're always being judged, you end up being intimidated and...
19 days ago • 1 min read
Hey Reader, Do you ever feel like giving up on your writing or other creative projects? If your answer is yes, you're not alone. That's what my client Johanna felt like after writing on Medium for a year without any results to show. As a coach and educator, our clients’ success stories are my favorite messages to receive. But the best part about Johanna's success is that it’s a deeply personal and important story that only she could’ve written. It’s the 8th piece she published after joining...
about 1 month ago • 1 min read
Hey Reader, I'm back from an amazing yoga festival, a trip to the Austrian countryside, and a day in Munich, where I met writer friends. Physically, I'm back in the office. Mentally, I'm dying of excitement because I'm going to Taylor Swift's Eras Tour next week! I'll be at a pre-event on Wednesday, at the concert on Thursday + Friday, and outside the stadium on Friday (unless I get last-minute tickets!) When I told my friends about my plans, they were stunned that I'm taking three days off...
about 1 month ago • 1 min read
Hey Reader, I'm on vacation right now, but as a ✨ responsible creator, ✨ I typed this email when I was at home, so all I had to do was plug in this stunning photo and press send: As we've already made it through almost half of European summer, I want to share an idea that I've been talking about for years: Summer is the perfect time to tap into content creation, grow your audience, and test new ideas. Most people are lazy and busy during summer. They have to take care of their kids, are on...
about 2 months ago • 2 min read
Hey Reader, I've worked with thousands of writers over the past five years, and even though every writer's journey is different, many of us face the same struggles. One of them is idea generation. Even experienced writers can sometimes feel stuck in a creative rut and experience writer's block. Click here for a new perspective on how to constantly come up with great content ideas. 🖍️ I'm in week #2 of publishing Notes on Substack, and my excitement is still high! After nearly a decade of...
about 2 months ago • 1 min read
Hey Reader, most of the emails I send you don't have a clear theme or topic, but today is different. This week, I want to encourage you to allow yourself to show up as your authentic self. When we start to publish our work online, we're usually afraid of being judged. And to minimize the risk of being judged, we pretend to be someone we're not. We put on a mask to be professional, smart, or cool. But you know? The easiest way to stand out and share your message with the world is by being you:...
about 2 months ago • 1 min read
