The biggest mistake writers make

This won't sit well with everyone, but here goes: Most new writers are like Chandler Bing in the early episodes of Friends:

  • hopeless
  • awkward
  • and desperate for love

Well, maybe we're not exactly like Chandler, but there are many similarities:

When you start to write online, you're a little confused because there's so much to learn and do.

There are so many platforms, strategies, and so much advice from numerous experts that you don't know where to start and what to do.

And when you try to pay attention to all the noise and follow the experts, you might forget what you wanted to write about in the first place. You end up sounding weird - not like yourself.

You desperately chase more views because nobody seems to pay attention to your work.

The truth is there are a lot of moving parts in writing.

The success (or failure) of your writing always depends on various things:

  • the idea
  • your credibility
  • the platform
  • the actual writing
  • and most importantly: the title!

When you're trying to grow your audience, your titles play a significant role because that's how people decide if your piece is worth checking out.

If your titles suck, your work will be ignored - even if your story is fantastic, unique, and amazing.

We judge books by covers and online writing by titles. That's just how it is.

The good news is I found a brilliant guide that'll help you write better headlines.

I recently wrapped up a live cohort of my signature program, Medium Writing Academy, where I help new writers grow their audience and income by writing on Medium.

I hosted dozens of coaching calls, and one of the topics we discussed most frequently was (*drum roll*): TITLES!

Even though I teach best practices and specific strategies on how to write titles inside Medium Writing Academy, learning how to write great headlines takes time because, as Robert Roy Britt writes in his fabulous guide: There is no one right way to craft a headline.

I feel like Robert's article is a summary of what I've been sharing in various coaching sessions lately.

If you genuinely care about your message and want to reach more readers through your work, set aside 8 minutes to check it out today - you won't regret it. 😉

Headlines should be clear and engaging, and usually they should be short. Clever is good, so long as clarity is not compromised.

Big love from my screen to yours,

PS. If you want to grow your audience and income by writing online, my private membership might be a perfect fit for you.

At Write • Build • Scale, we equip you with actionable resources and meet for weekly coaching calls so you can build a writing career that fits your desired lifestyle and helps you create an impact while growing your income.

Book a Strategy Session now so we can discuss if this is a fit for you.

👋 Want more?

  1. 🎓 (FREE) Take my email course: Start writing on
  2. 🎬 (FREE) Find video trainings on my Youtube channel.
  3. 🚀 Learn how to grow your audience & income inside Medium Writing Academy.

Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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