How to build your brand by being you 🐣


I’ve been making multiple 6-figure profits by creating content online for more than three years.

Just like most creators, I didn’t build my audience or business by following a genius master plan.

It happened step by step. I even like to call them baby steps. 🐣

By creating content online, I built a brand.

Again - not on purpose.

If you publish something on the internet, you build a brand - even if you don't want to.

In fact, you also have a brand if you don't ever publish anything. Your brand is what people think about you.

And if you want to make money by sharing your ideas, experiences, or expertise online, your brand matters.

The good news is you make the rules.

If I had to start all over, I'd ignore traditional branding advice and focus on these strategies👇

Ignore Traditional Branding Advice - This Is How You Authentically Stand Out in a Noisy World


Big love from my screen to yours,
Sinem


Want more?

Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

Read more from Write • Build • Scale with Sinem Günel

Hey Reader, I'm on vacation right now, but as a ✨ responsible creator, ✨ I typed this email when I was at home, so all I had to do was plug in this stunning photo and press send: As we've already made it through almost half of European summer, I want to share an idea that I've been talking about for years: Summer is the perfect time to tap into content creation, grow your audience, and test new ideas. Most people are lazy and busy during summer. They have to take care of their kids, are on...

Hey Reader, I've worked with thousands of writers over the past five years, and even though every writer's journey is different, many of us face the same struggles. One of them is idea generation. Even experienced writers can sometimes feel stuck in a creative rut and experience writer's block. Click here for a new perspective on how to constantly come up with great content ideas. 🖍️ I'm in week #2 of publishing Notes on Substack, and my excitement is still high! After nearly a decade of...

Hey Reader, most of the emails I send you don't have a clear theme or topic, but today is different. This week, I want to encourage you to allow yourself to show up as your authentic self. When we start to publish our work online, we're usually afraid of being judged. And to minimize the risk of being judged, we pretend to be someone we're not. We put on a mask to be professional, smart, or cool. But you know? The easiest way to stand out and share your message with the world is by being you:...