Write • Build • Scale with Sinem Günel

🆘 Save yourself [FIRST NAME GOES HERE]

Published 5 months ago • 3 min read

Hey Reader 👋

Whenever you spend a significant amount of time, energy, or money on something, you try to justify why it was the right thing to do.

And you continue investing because you don't want to admit you've been wrong.

This is called Sunk-Cost Fallacy and applies to various aspects of our lives:

  • 👩‍❤️‍👨 Couples stay in relationships because they've already been together for so long.
  • 🎓 Students work for degrees they'll never use just because they've already "come so far."
  • 🗂 Creators and business owners stay stuck on platforms or strategies because they've already invested so much time and don't want to admit they made wrong choices.

If we get attached to how much work we've already put into something and use that as a justification for not making changes, we run a high risk of ending up at places we hate. 🙅

As a creative entrepreneur and writer, one of my biggest strengths is to quickly move on after mistakes and wrong decisions.

I've been running my business the same way for the past 3 years - here's a simplified overview of what I do:

I could be doing a dozen other things to grow my business: Writing on Linkedin or Twitter (X?!), sharing fun videos of my life as a writer on Instagram/TikTok, etc.

But I don't because I adore simplicity.

I like knowing that what I do works instead of constantly trying new things.

And most importantly, I consciously choose to do less because I value time freedom and only work around 25 hours per week.

I recently received this comment on a piece where I shared how much I work and how much money I make:

I continuously read about people's wild success and find it hard to believe. If you had told me you work 60-80 hours per week to make that kind of money, then yes, I believe you. But 25 hours per week?

To be honest, I get it.

So many people are sharing plain lies and scam strategies online. ☠️

Being a little skeptical doesn't hurt.

Here's my answer:

If you check any of my online channels, you'll see how (in)active I am. If I'd be working more, I'd be publishing much more. I've been doing what I do for years. The results accumulate. I build up on what I've already done instead of constantly doing new stuff. If I had to work 60-80 hours to maintain my business, I'd burn it down because it'd lead to a lifestyle I'd hate. Building this type of business requires commitment upfront (because you don't make money right away) but pays off in the long run if you make the right decisions.

I can run my business on 25 hours per week because I chose the right channel(s) and strategies.

When I try something new and realize it doesn't fit my personality or business, I easily let go.

I pay close attention to the Sunk-Cost Fallacy and am not afraid of spending 5-10 hours exploring a new opportunity because I know I'll quickly move on if it doesn't seem promising.

Most (new) creators make one of two mistakes:

  • They're afraid of missing out and constantly try new things and platforms, adding additional work to their plates.
  • They're too skeptical or give up too easily.

Medium recently went through significant changes and some writers freaked out.

My friend Zulie Rane wrote a brilliant and extensive post sharing why Medium isn't dead but thriving.

She explains:

  • Why Medium isn't dead (even though some writers claim it is)
  • What most people get wrong about Medium as a platform
  • What type of content is doing well on the platform *right now*

I'm not saying Medium is perfect. Every platform has its flaws.

What I'm saying is Medium is still an underrated opportunity for those who:

  • Enjoy writing
  • Have an interesting, educating, or inspiring message to share
  • And are willing to study the rules of the platform (this applies to any content platform)

By the way, if you're brand new to Medium or are still wondering if the platform could be a fit for you, check out my Complete Beginner's Guide - I recently updated it to be aligned with all 2023 changes.

Speaking of.. 👇

📣 We'll help you improve your submissions!

When my co-editors and I announced that we’re taking over editorship at Better Marketing, we promised to do our best to be transparent and helpful.

We’ve now been reviewing stories for a month, and we learned a lot.

To stick to our promises, we want to share our learnings with writers!

We're hosting a live event on Thursday to share:

  • 👎 The most common reasons we reject stories
  • 🚀 How we decide which stories to nominate for a Boost
  • 💡 And how you can increase your chances of getting Boosted

🗓 Add the event to your calendar, so you don’t miss out. 🗓

Reply to this email with "Coming" if you're planning to join us! I can't wait to share those precious insights with you so you can level up your writing and reach more readers. ✨

Big love from my screen to yours,

Want more?

Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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