I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
This is how you create Growth Loops 🔁
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Hey Reader, Let's start this week's email with a harsh truth: Most writers and creators fail to capture and keep attention because they share what they want to share, ignoring the needs and desires of their target audience. ❌ If you want to turn strangers into readers and readers into subscribers or customers, you need to anticipate and address their objections. ✅ This is particularly relevant when writing copy (emails, sales pages,..), but it starts with your content. If your content is as irrelevant as the waiter’s beer, people won’t pay attention - no matter how delicious, cold, and affordable your beer is. It’s the wrong message, at the wrong place, at the wrong time. 🍻 🔁 Stop working so hard. Create flywheels instead. If you've been following my work for a while, you might know that I'm all about being intentional when creating content online. Sure, that's easier when you know what you're doing and already have an established audience/business. But it's also a way of looking at this whole game from a different perspective - regardless of where you're at right now. 🎲 I hate the idea of constantly churning out new content. That's probably why I couldn't convince myself to publish on short-form platforms like Twitter/X yet. I prefer to create longer form content and publish my work on Medium because it allows me to reach thousands of curious readers while only publishing 2-3 pieces a month. I like to be careful about what I create so I can leverage my efforts and make the most of every piece of content I publish. I recently wrote an article to explain in detail how I'm using different topics and opportunities to my advantage:
✍️ Make more money as a writer. I don't like people who say, mindset is everything because, let's be honest: It's not. Even the best mindset won't take you very far if you don't do the damn work to achieve your goals. BUT mindset matters. I see so many writers failing to achieve their financial goals because of their mindset and how they treat their work. 👉 Here are 6 subtle yet powerful mindset shifts that'll help you make more money as a writer. 💸 🚀 Build growth loops I've recently been connecting with brilliant creators to chat about how we can support each other and form meaningful partnerships. One of them is Adriana Tica, creator of the Ideas to Power Your Future newsletter. If you want to build a relevant audience without spending ages on social media, you'll love Adriana's Audience Accelerator eBook, which you receive for free as a subscriber. 📙 👉 Learn how to grow an audience that’s ready to click, engage, and buy. Zero fluff, just actionable insights on building self-feeding growth loops.
When you receive this email, I might be sipping a delicious cocktail by the beach in Cyprus. 🇨🇾 ☀️ I'll be out of office for a few days to soak up some sunshine, enjoy great food, and go on stunning hikes. I have to admit I've been too busy to plan the trip in detail though, so if you've been to Cyprus before and have tips on what to see, do, or eat, hit reply and let me know - I love personal travel recommendations! 😄 👋 Want more?
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Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
Hey Reader, When I started to publish on Substack this summer, I received dozens of emails with questions like: Why did you start to write on Substack? Are you leaving Medium? Is Substack better than Medium? How did you grow your audience on Substack so quickly?! The short answer is that Substack is an addition to my existing channels like Medium and Convertkit. I'm not replacing those. And to be fair, Substack has proven to be an excellent addition with lots of benefits that I don't have on...
Hey Reader, Over the last 4 years, I've worked with thousands of writers, and one question I see beginners share all the time is this: What should I even write about?! There are many ways to decide what to write about, but I'll share a simple one today: Write what you care about. One of the wonderful writers I got to work with this year is Melon Dash, an adult swimming instructor. I was lucky to meet Melon in person back in June and have a deep conversation about her work and what writing...
It's sad story time, Reader.. my friend canceled on me last Friday, and I was too lazy to make new plans. My fiancé Philip has been on a long walk (his newest obsession), so I was alone at home. And guess what a writer with no plans does on a Friday evening?! I wrote newsletters! My ✨creative juices✨ were flowing and I wrote three newsletters for you. Sent one on Friday. One is scheduled for later this week. And the third was supposed to be sent.. today. Except, it's gone. When I opened...