I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
This is how you create Growth Loops 🔁
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Hey Reader, Let's start this week's email with a harsh truth: Most writers and creators fail to capture and keep attention because they share what they want to share, ignoring the needs and desires of their target audience. ❌ If you want to turn strangers into readers and readers into subscribers or customers, you need to anticipate and address their objections. ✅ This is particularly relevant when writing copy (emails, sales pages,..), but it starts with your content. If your content is as irrelevant as the waiter’s beer, people won’t pay attention - no matter how delicious, cold, and affordable your beer is. It’s the wrong message, at the wrong place, at the wrong time. 🍻 🔁 Stop working so hard. Create flywheels instead. If you've been following my work for a while, you might know that I'm all about being intentional when creating content online. Sure, that's easier when you know what you're doing and already have an established audience/business. But it's also a way of looking at this whole game from a different perspective - regardless of where you're at right now. 🎲 I hate the idea of constantly churning out new content. That's probably why I couldn't convince myself to publish on short-form platforms like Twitter/X yet. I prefer to create longer form content and publish my work on Medium because it allows me to reach thousands of curious readers while only publishing 2-3 pieces a month. I like to be careful about what I create so I can leverage my efforts and make the most of every piece of content I publish. I recently wrote an article to explain in detail how I'm using different topics and opportunities to my advantage:
✍️ Make more money as a writer. I don't like people who say, mindset is everything because, let's be honest: It's not. Even the best mindset won't take you very far if you don't do the damn work to achieve your goals. BUT mindset matters. I see so many writers failing to achieve their financial goals because of their mindset and how they treat their work. 👉 Here are 6 subtle yet powerful mindset shifts that'll help you make more money as a writer. 💸 🚀 Build growth loops I've recently been connecting with brilliant creators to chat about how we can support each other and form meaningful partnerships. One of them is Adriana Tica, creator of the Ideas to Power Your Future newsletter. If you want to build a relevant audience without spending ages on social media, you'll love Adriana's Audience Accelerator eBook, which you receive for free as a subscriber. 📙 👉 Learn how to grow an audience that’s ready to click, engage, and buy. Zero fluff, just actionable insights on building self-feeding growth loops.
When you receive this email, I might be sipping a delicious cocktail by the beach in Cyprus. 🇨🇾 ☀️ I'll be out of office for a few days to soak up some sunshine, enjoy great food, and go on stunning hikes. I have to admit I've been too busy to plan the trip in detail though, so if you've been to Cyprus before and have tips on what to see, do, or eat, hit reply and let me know - I love personal travel recommendations! 😄 👋 Want more?
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Write • Build • Scale with Sinem Günel
I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.
Hey Reader, I'm on vacation right now, but as a ✨ responsible creator, ✨ I typed this email when I was at home, so all I had to do was plug in this stunning photo and press send: As we've already made it through almost half of European summer, I want to share an idea that I've been talking about for years: Summer is the perfect time to tap into content creation, grow your audience, and test new ideas. Most people are lazy and busy during summer. They have to take care of their kids, are on...
Hey Reader, I've worked with thousands of writers over the past five years, and even though every writer's journey is different, many of us face the same struggles. One of them is idea generation. Even experienced writers can sometimes feel stuck in a creative rut and experience writer's block. Click here for a new perspective on how to constantly come up with great content ideas. 🖍️ I'm in week #2 of publishing Notes on Substack, and my excitement is still high! After nearly a decade of...
Hey Reader, most of the emails I send you don't have a clear theme or topic, but today is different. This week, I want to encourage you to allow yourself to show up as your authentic self. When we start to publish our work online, we're usually afraid of being judged. And to minimize the risk of being judged, we pretend to be someone we're not. We put on a mask to be professional, smart, or cool. But you know? The easiest way to stand out and share your message with the world is by being you:...