Write content that sticks like a good story

Hey Reader,

If you've been learning about content creation, writing, marketing, or entrepreneurship for a while, you'll know that storytelling matters.

Compared to stats, data, and facts, stories stick.

Our ancestors used stories to pass on knowledge, and it's no wonder they're still the most effective way to learn, communicate, and fascinate.

The problem is that telling memorable stories is hard because most of us overthink, don't know where to start, and have no idea how to tell a story that's inspiring instead of dead boring.

Here's a brilliant quote that might help you think differently about stories:

“Stories are about one person saying to another: This is the way it feels to me. Can you understand what I’m saying? Does it also feel this way to you?”
- Kazuo Ishiguro

I love this because it's spot-on for the kind of writing I do and teach: Educational, helpful, and personal stories that are useful, impactful, and inspiring for my readers.

Can you understand what I’m saying? means you care about clearly articulating your thoughts so your reader *gets* what you're saying.

The harsh truth about writing on the internet is that nobody will re-read your sentences if they don’t get what you’re saying.

Does it also feel this way to you? means you care about connection.

There’s an abundance of content and ideas being published every second.

We all have enough books to read, videos to watch, or podcasts to listen to. Yet, most content doesn’t connect because it's repetitive, unoriginal, or unclear. 👎

Your writing will be most impactful when your reader understands what you’re saying and feels connected to your message.

Both are easier to achieve through stories than facts.

Here's how you can put this into action:

#1. Whenever you're sharing knowledge and educating your audience, think of a personal experience or story that ties into your message.

Instead of saying, "Consistency is key to success," share a story about a time when you were consistent with a habit and saw significant results. This makes your point relatable and memorable.

#2. Before you publish, ask yourself, "Will my reader easily understand what I’m saying?"

Read your story out loud or have someone else read it to ensure it’s clear and concise. You can also use text-to-speech tools.

If something sounds weird, it needs editing.

The Hemingway Editor can help you further clarify your work.

#3. Remember that only connection and relatability will help you build a loyal audience in the long run.

Use the language your reader is using.

Talk directly to the person who's reading your piece.

Use relatable examples to show that you understand your readers and care about providing value to them.

Instead of saying, "Networking is important for career growth," tell a story about a specific networking event you attended.

Describe your initial hesitation, how you overcame it, and the meaningful connections you made.

Use stories to build clarity and connection, but bring it home by clearly articulating what the point of the story is.

Don’t be afraid of stating the obvious (again).

What’s clear (and easy) for you might be surprising and brand-new for your audience.

With the rise of AI generation tools, showing our human sides now matters more than ever before.

Anyone can create content. And you're probably not the only person in your niche. But nobody has been in your shoes. Your story is unique because it's yours.

Big love from my screen to yours,

PS. Did you know that storytelling plays a huge role in Taylor Swift's music? Check out her 10-minute song All Too Well, for instance and pay close attention to the lyrics: It's a heartbreak story memorized by hundreds of millions of fans across the globe because it's clear and relatable.

👋 Want more?

  1. 🎓 (FREE) Take my email course: Start writing on Medium.com
  2. 🎬 (FREE) Find video trainings on my Youtube channel.
  3. 🚀 Learn how to grow your audience & income inside Medium Writing Academy.

Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

Read more from Write • Build • Scale with Sinem Günel

Hey Reader, I've worked with thousands of writers over the past five years, and even though every writer's journey is different, many of us face the same struggles. One of them is idea generation. Even experienced writers can sometimes feel stuck in a creative rut and experience writer's block. Click here for a new perspective on how to constantly come up with great content ideas. 🖍️ I'm in week #2 of publishing Notes on Substack, and my excitement is still high! After nearly a decade of...

Hey Reader, most of the emails I send you don't have a clear theme or topic, but today is different. This week, I want to encourage you to allow yourself to show up as your authentic self. When we start to publish our work online, we're usually afraid of being judged. And to minimize the risk of being judged, we pretend to be someone we're not. We put on a mask to be professional, smart, or cool. But you know? The easiest way to stand out and share your message with the world is by being you:...

I’ve been writing on Medium since 2018. I run a newsletter with over 22k subscribers. I’ve only developed 3 offers over the past 4 years. I rinse & repeat the same product launch twice per year. I like sticking to what works & making money in a way that feels easy & hassle-free. It’s been a LONG time since I tried something completely new or joined a new content platform because I never really needed to try something new. Why make things complicated when everything's working just fine,...