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Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

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James Clear thinks you should write

Hey Reader! Do you know James Clear? He wrote the bestseller Atomic Habits and runs a huge newsletter with millions of subscribers. I've been a fan of his work for years and love this Tweet: I had the same feelings when I started to write online in 2018. I thought I was too late. People were saying new writers couldn't build an audience anymore. And to be honest, some of these voices discouraged me. Whenever I felt stuck, I told myself it was because I was too late. I tried to comfort myself...

Hey Reader - I'll keep this short & sweet: I want you to share your message, experiences, and knowledge with the world by writing online. And I want you to get PAID for doing so. That's why I've created the Online Writing Challenge for you. When you sign up, my team and I will guide you from zero to becoming a digital writer within the next 7 days. We'll give you step-by-step instructions, writing ideas, and actionable tasks so you can make real progress in record time. Secure Your Spot &...

Alright Reader, this is a partially angry email, but bear with me - I promise that the message will change how you think about the online writing world. Over the past five years, I've worked with thousands of writers. I worked with them inside my signature program, Medium Writing Academy. In my Write • Build • Scale Membership. In 1-on-1 coachings. And for the past 12+ months, as an editor at one of Medium's largest publications. Even though every writer's journey is different, there are some...

A close up of a cell phone on a table

Hey Reader, here comes a harsh truth most creators and entrepreneurs rarely talk about: If you're new to.. writing on the internet building your audience or growing your online business, you can't rely on the strategies used by the top 1%. Why? Because those who already have large audiences and profitable businesses can use strategies that you can't use. I talked about this extensively during a recent live conversation and wish more people would actually share the truth behind those unfair...

Hey Reader, my fiancé Philip recently shared the following question on Substack: What’s the #1 advice you’d give your 18-year-old self? And there's one reply in particular that I couldn't stop thinking about: Think of it this way: If you're climbing up a mountain, it makes sense to talk to those who are on the way back down. Ask them how the weather on top is and if they have any recommendations on what path to take. This applies to pretty much anything in life. Wanna start running? Ask those...

Hey Reader, I've been writing on the internet since 2018. Been a full-time creator and writer since 2020. I preach consistency and being ahead of your content calendar. And yet, I haven't sent a proper newsletter for three weeks. Shame on me. But I had good reasons (if you're mean, you'll call them excuses). Well, sometimes, you have to shift your priorities. A LOT has happened over the last few weeks (details below), and since I only have so much time, the newsletter was my sacrifice. Here's...

Hey Reader, When I started to publish on Substack this summer, I received dozens of emails with questions like: Why did you start to write on Substack? Are you leaving Medium? Is Substack better than Medium? How did you grow your audience on Substack so quickly?! The short answer is that Substack is an addition to my existing channels like Medium and Convertkit. I'm not replacing those. And to be fair, Substack has proven to be an excellent addition with lots of benefits that I don't have on...

Hey Reader, Over the last 4 years, I've worked with thousands of writers, and one question I see beginners share all the time is this: What should I even write about?! There are many ways to decide what to write about, but I'll share a simple one today: Write what you care about. One of the wonderful writers I got to work with this year is Melon Dash, an adult swimming instructor. I was lucky to meet Melon in person back in June and have a deep conversation about her work and what writing...

It's sad story time, Reader.. my friend canceled on me last Friday, and I was too lazy to make new plans. My fiancé Philip has been on a long walk (his newest obsession), so I was alone at home. And guess what a writer with no plans does on a Friday evening?! I wrote newsletters! My ✨creative juices✨ were flowing and I wrote three newsletters for you. Sent one on Friday. One is scheduled for later this week. And the third was supposed to be sent.. today. Except, it's gone. When I opened...

Hey Reader, I had a lot of interesting conversations about viral content this week: Is it good? Bad? Necessary? There's a lot to say on the topic, but I realized that the biggest question we should address is on the human side, not on platforms and algorithms. I just recorded a short video to explain why some pieces of content go viral and others flop (based on human behavior). Watch Now Let me know what you think about this concept by replying to this email. I'd love to dig deeper into this...