Write • Build • Scale with Sinem Günel

I help you write confidently, build your audience, and scale your income. Subscribe for first-hand insights and actionable strategies to turn your ideas and knowledge into a thriving digital business, so you can make money doing what you love.

How to write content people WANT to engage with

Hey Reader, I'm currently hosting a live cohort for my signature program, Medium Writing Academy, which means I'm meeting our students in several weekly coaching sessions to discuss their questions. One of the topics we discussed last week was how to get more engagement on your content: I'm looking for more audience engagement on my content. Do you think I should place a call to action at the end of each article saying, "If you read this, leave a comment sharing what you liked or disliked...

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6 days ago • 3 min read

You made it!

You did it Reader, you survived the most promo heavy week of the year, and I hope you didn't waste too much money buying stuff you don't need. 😅 In my last email, I mentioned that you won't see me running any big Black Friday/Cyber Monday promotions and flash deals. Sounds weird, right? It seems like everyone and his dog is offering discounts this time of the year, which might make you think you have to do the same if you're an entrepreneur running your own business. Well, thankfully, that's...

9 days ago • 2 min read

thank you ❤️

Hey Reader, It's been a while since I sent a regular newsletter like this one because I just wrapped up our biggest launch of the Medium Writing Academy ever. I was offline for most of this year due to a cancer diagnosis in my family, and when we decided to offer the Medium Writing Academy Live Edition, I definitely didn't expect it to be our most successful launch. I knew it'd work well because we've done it so often and have enough data, but the results were mind-blowing. Medium Writing...

17 days ago • 3 min read

🎃 Now THIS is spooky 🎃

Quick confession: Growing up, I hated Halloween. In fact, I hated anything that was spooky or horrifying. And I still do. But I stepped out of my comfort zone last year and hosted my first Halloween party. 🎃 My partner Philip and I got engaged in early October, and we figured instead of telling all our friends separately, we could just host a party and make a big announcement. So we dressed up as spooky bride + groom 👰‍♀️🤵‍♂️, and I got to show off my new diamond ring. 💍😆 That's ☝️ how I...

about 1 month ago • 1 min read

person holding ballpoint pen writing on notebook

They thought I was making a mistake

Hey Reader, Quick question: Did you ever do something most people thought you shouldn't do? 🤔I'm asking because most people laughed at me when I told them I started to write online back in 2018. 🥲My friends tried to convince me that it'd be "too risky" and that "nobody makes money writing." I don't say that entrepreneurship is for everyone or that everybody should start to write online - I know that there are lots of happy employees and unhappy entrepreneurs.The problem is, most people...

about 1 month ago • 3 min read

👻 I'm warning you

Hey Reader, I've been writing on the internet since 2018. I've been making a living by writing online since 2020. 90% of my time at work is spent writing - mostly writing content on Medium and writing emails like this one. 📨 This is how I make money: I write long-form content on Medium and get paid through the Medium Partner Program. This year, I made an average of $250 per story. 👩‍💻 I use a call to action at the bottom of my articles to encourage readers to join my email list. I run...

about 2 months ago • 3 min read

quick question about your strategy

Hey Reader, I recently shared that I'll be spending lots of time in my email inbox these days responding to questions on all things writing, audience growth, monetization, and Medium. The reason I'm so passionate about learning more about your struggles as a writer is that I'm currently revamping my signature program, Medium Writing Academy. 🎓 I've been making changes to the program every few months since we launched back in 2020, but this time, it's a complete makeover, and those...

about 2 months ago • 3 min read

💡 Simple is sexy

Hey Reader, I was on a call with my friend Michael Thompson this morning. He has been offline recently and is currently planning his "comeback" newsletter strategy. Before the call, he sent me a 24 (!!) page document with his ideas for the newsletter. After talking about a few different options, I shared the link to a newsletter I've been enjoying lately because I thought the format might be interesting for Mike too. An hour after we hung up, he sent me this message: Mike has been writing...

about 2 months ago • 1 min read

How to pick your niche

Over the last three years, I worked with thousands of writers and creators. Many of them had similar goals like: Growing an audience Doing what they love full-time Making more money Getting book or speaking deals Or feeling great about the work they do But nearly none knew exactly what their message was or what they really wanted to share with the world - they didn't know what niche to focus on. As creators, we're creative minds by nature, so we usually hate feeling limited by picking a...

2 months ago • 1 min read

I want results - fast

Hey Reader, I spent the past week on a stunning Greek island, driving private boats 🚤, eating my weight in tzatziki 🥒, and sipping at least two freddo cappuccini a day 🤌. I might've gained a pound or two, but it was 100% worth the pleasure: I annoyed my Instagram with many more photos and videos of this trip. 👋 Back in the office, I replied to emails from dozens of readers yesterday, and one stood out. 👇 In one of the first emails of my free email course on how to grow your audience on...

2 months ago • 2 min read

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